The last time you went out to eat or stopped for a coffee or a drink, chances are good that a restaurant POS (point of sale) software solution was working to make your visit smooth and enjoyable. Boston-based Toast, Inc., is a restaurant POS system that helps restaurateurs manage labor, sales, and staff from a single Android application, to improve their efficiency, please more customers, and increase their profits. Toast is growing—fast. Between 2015 to 2016, Toast tripled its revenue, and increased its headcount from 70 to 290. Back when it was just 20 people, Toast became Shoobx’s earliest adopter, and is now one of its largest clients. For Founder and President Steve Fredette, partnering with Shoobx is a natural fit. Both companies are focused on using technology to make life better for business owners. “What we’re doing for restaurateurs, Shoobx is doing for entrepreneurs,” he explains, “It’s about automating what they don’t have time—or want—to do, and making it easy to do it right.“
Here’s how Fredette and members of his team describe their experience with Shoobx, and the role it has played in Toast’s growth—from its humble start in a co-founder’s basement, right up to and including their $30 million Series B financing led by Bessemer Ventures and GV (formerly Google Ventures).